If you're launching a new retail business, you understand the importance of branding. If you're selling anything packaged in glass bottles, part of that branding is your custom label design. While you might think that putting labels on glass bottles seems inconsequential, getting that label in place so that it is straight, smooth and centered can be tough. Here are a few tips to help you get that label in place as straight as possible.
Start With a Clean Bottle
Labels aren't going to stick properly to a bottle with any adhesive residue, dirt or oil from your skin on the surface. Make sure that the bottle is completely clean before you get started. If there's any adhesive residue on the bottle, soak it in a mixture of hot water and a detergent known for cutting grease.
Once it has soaked for a couple of hours, use a non-abrasive scrubbing pad to clean it. Rinse the bottle completely. If there's any residue left behind, rubbing alcohol should get rid of it. Apply some to a lint-free cloth and rub it on the surface. Then, set the bottle in a rack upside down so they can dry.
Position The Label Carefully
One of the easiest methods of getting a label completely straight is to line one edge up with the seam on the glass. Most glass bottles have a visible seam vertically along the bottle from the opening to the base.
Lay the bottle on its side so that the seam is facing you. Place the edge of the label straight on that seam, then slowly work your way around the bottle to secure the label in place. Work in small sections as you go so you don't inadvertently shift the label. You might find it easier to stand the bottle up once you've stuck the label along the seam.
Stick the rest of the label in place by sliding your finger along the surface gently. This presses the label to the bottle. Using your finger is best, because you can maintain consistent, light pressure that way.
Custom label designs can make your bottles jump off the shelves, but only if they look as good on the bottle as they do on the printed sheet. With these tips, you can get your company's new bottle labels in place evenly, straight and without air pockets. To get started today, talk with a local label maker about the labels that you need and the design you want or check out sites like http://www.northwestlabel.com/.