30 March 2017
 Categories: Business, Blog

Consumers love to receive free gifts, which helps to make promotional products a valuable marketing tool for your business. Incorporating promotional products into your company's marketing budget allows you to use these giveaways to help draw new customers and retain your existing customer base.

Here are three tips that you can use to help you increase the effectiveness of your promotional products, elevating your promotional items to the next level in the future.

1. Consider products made from recycled materials.

The general public is becoming increasingly more aware of the importance of recycling. Companies that are able to prove that they care about the environment can often sway customers to purchase their products over the products offered by their less environmentally aware competitors.

If you use tote bags or t-shirts as promotional items, you may want to consider investing in products made from recycled materials. This shows consumers who receive your promotional products that you care about recycling, helping to create a more favorable public opinion of your company over time.

2. Make the transition to high-tech.

Pens that are printed with a company's logo and marketing message are among the most common types of promotional items being used in the market today. Although pens have value because they are useful products for consumers, you can make your promotional products even more useful by opting to make the transition to high-tech promotional items. Instead of offering ink pens, consider offering consumers a branded stylus as a promotional product instead.

The stylus can be used with a tablet, smartphone, or touchscreen laptop—all items that consumers use regularly. As the world moves to a more digital style of communication, making the high-tech transition with your promotional products could help you more effectively keep your promotional items in the hands of consumers.

3. Use humor when designing your promotional products.

You can tap into the power of humor when it comes to making memorable promotional products. When you are able to make a consumer laugh, you help that individual create a subconscious emotional link with your company's products or services.

Promotional items with humorous graphics or messages are more likely to be shared by consumers as well, allowing you to harness the power of word-of-mouth advertising. Making the choice to incorporate humor into your promotional items can elevate their effectiveness in the future.

Increasing the effectiveness of your promotional products allows you to use these free gifts to generate more sales over time. Try going green with recycled materials, investing in high-tech products, and using humor in your promotional designs to make your promotional products more memorable. Contact a company like Keeton's Office Supply to learn more.